Daniel Pink's perfect story hook for 'To Sell Is Human'

I went to see best-selling nonfiction author Daniel Pink talk about his new book, To Sell Is Human, Tuesday night at Quail Ridge Books, and while I'm only a chapter or so into it, I already like one choice he made: threading the story of Norman Hall, the very last Fuller Brush salesman, throughout the book.

And then, with the suddenness of an unexpected knock on the door, the Fuller brush man–the very embodiment of 20th-century selling–practically disappeared. ... Norman Hall, however, remains at it. In the mornings, he boards an early bus near his home in Rohnert Park, California, and rides ninety minutes to downtown San Francisco. He begins his rounds at about 9:30 AM and  walks 5 to 6 miles each day, up and down the sharply inclined streets of San Francisco. 

I took an instant liking to Norman Hall and his inexhaustible devotion to the Fuller Brush, and I can't wait to see how Pink weaves in his story.

That's a strong start, and makes me think I'll like his other books, too – and what author doesn't want that kind of reaction from his/her reader after only two chapters?