A few years back, clients at Produxs in Seattle turned that old saying about the cobbler's children having no shoes on its head. (Or feet?) Produxs, which later combined forces with Peak Systems to become UpTop, was a user experience (UX) design firm, which means they were experts in designing interactive experiences ... websites, apps, software and the like. But like many companies, they were busy working and making money, and the work they wanted to do on their own website sat on the back burner.
- Another home page customer success story graphic
When I began working with Produxs as its writer/communicator-on-call, the team invited me to click through the site and offer up a new visitor's perspective (or in UX parlance, a new "user" perspective).
I made a list of observations of what I considered to be the good, the bad and the much-needed. Most of what I suggested had to do with words and content, as I'm no designer, but I did note any confusing or time-consuming navigation problems.
A few months later, Produxs unveiled a streamlined, inviting new home on the web, and I'm proud to have been involved in the word-smithing part of the project. When Produxs and Peak became UpTop, I also wrote the content for UpTop's new home on the web.
Below are a few screenshots from the Produxs website overhaul; just click to see the copy and design in greater detail.
For more examples, please visit my Behance.net portfolio site; I'm also happy to send you additional links and examples that I'm unable to post here.