What word has ousted 'decisioning' from my Most Horrific Jargon #1 spot?

I have a long list of jargon-y words that make my skin crawl when I encounter them in my work, my Inbox or online, but I believe "decisioning," a word included in a work document a few years ago, may have been the most outrageous. Before deleting it, I did check the dictionary, smugly assuming there was no way it was a real word. It is (though it shouldn't be).

This morning, via Twitter, I was introduced to a new horror of a word that should not be a word (and I'm not even going to bother looking this one up). The headline and subhead read:

Don’t Gamify. Pleasurize.

Some gamification efforts may try too hard to win over workers with unreal motivators like points, badges, and leader boards. Just adding a little enjoyment to everyday tasks can go a long way toward improving productivity.

I don't think I need to tell you why this is terrible.

But I do have to point out how funny it is that someone would take the idea of playing games and makes it sound like a medical procedure.

Let's all commit to smiting (now there's a word I'd like to see used more often ... I just hope I spelled it right) all forms of this newcomer (gamify, gamification, gamifier) when it cross our paths.

postscript: Here's the link to the full story if you'd like to learn more about being gamified.

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Placeholder Syndrome (aka: 'Nobody reads my website, anyway')

Anything you put out into the public domain should be worth someone's time and attention. I hear variations of this refrain a lot:

"My website is terrible, but you know, I get most of my business from word of mouth, so that really doesn't matter. Besides, I just don't have time to deal with updating/fixing it."

I call this Placeholder Syndrome.

If you're so overrun with business that you couldn't possibly handle any more ... congratulations! (And when can we have lunch and talk about how you did that?)

If not, you should yank out of circulation any outdated, hard-to-understand, hard-to-navigate, unappealing promotional websites, print pieces, LinkedIn company pages, etc.

Why would you want embarrassing, outdated materials that bear the name of your organization floating around in cyberspace?

It’s very likely that people who want to do business with you will plug your name into search engines. You want them to find results that make you look '2013,' not '1996.'

Better to spend the time and money to get something up-to-date and engaging out there, even if it’s very straightforward and short on bells and whistles.

Bottom line: If you hang out  your shingle in public, make sure every word, picture and function reflect well on you/your organization and serve a purpose.

 

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